Author name: Derek Notman

Derek Notman, CFP® is the founder and CEO of Couplr, Inc., the AI-powered advisor-client matching platform for wealth management and insurance firms. He founded Couplr in 2022 to bring behavioral-compatibility matching to enterprise advisor distribution after 20 years as a CERTIFIED FINANCIAL PLANNER® and as the founder of a virtual financial-planning practice he started in 2013. Couplr operates two engines: Demand Anticipation, which converts consumer-initiated web traffic into qualified advisor meetings, and Couplr IQ, which surfaces 20-40% of held-away assets and prioritizes the top 15% of clients ready to act. Couplr is SOC 2 Type II certified, integrated with Wealthbox and Redtail, and was selected for the 2026 MassChallenge FinTech program. Derek has been featured in WealthTech Today, Capital Group's PracticeLab, and The American College of Financial Services. He writes regularly on advisor-client matching methodology, compliant distribution under Regulation Best Interest, and the structural problems with legacy lead-generation models in wealth management.

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