My logo or yours? Understanding Familiarity Bias & Lead Generation in Financial Planning
Use technology to fix the trust problem Lead generation in financial planning and corresponding services is broken. Part of why it is broken is because lead generation services are trying to develop their own brand trust. Trust ME and MY service and algorithm to find the right advisor/product. Conversely, lead generation services may be able […]
How to find a financial advisor
Use technology to fix the trust problem How to find a financial advisor? Whether you’re a financial services company or an advisor that represents one, this is the question you should be thinking about since you want & need one thing more than anything else, clients. Without clients it doesn’t matter how amazing your products […]
Build Lead Generation Pipelines into Existing Markets And Avoid Natural Market Disasters
If you’re responsible for driving lead generation for your organization’s financial advisors then you are going to want to read this.Lead generation, for financial advisors and the institutions they represent, is arguably the single most important thing needed for consistent and scalable growth. Financial professionals and their organizations need warm, inbound leads to not only […]