Short, and you chose16 ▶ Mountain America CU US · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you chose Specialty (service line, on the booking widget) · Meeting method · Named staff member (booking widget) + location Nothing Yes Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Specialty (service line, on the booking widget), Meeting method, Named staff member (booking widget) Route 1 — Short, and you chose Machines can read Yes Where we looked macu.com/investments/wealth-management/meet-the-team This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (service line, on the booking widget) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ South State Bank US · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you chose Name · Specialty · Job title + location Their direct phone or email Yes Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Name, Specialty, Job title Route 1 — Short, and you chose Machines can read Yes Where we looked southstatebank.com/wealth/find-an-advisor This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Vancity Canada · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✓ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you chose Language + location A booked meeting Yes Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Location, Language Route 1 — Short, and you chose Machines can read Yes Where we looked vancity.com/invest/advisor-directory This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Of the 20 banks and credit unions we audited in Canada, 12 let a consumer narrow by what they need. You are not one of them.
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▶ BMO Private Wealth locator (CA) Canada · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty (professional type) · Language · Search radius +1 more + location Nothing Yes Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Specialty (professional type), Language, Location (postal code / city / address), Search radius, Name Route 2 — Short, and you chose Machines can read Yes Where we looked privatewealthlocator.bmo.com This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (professional type) ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are one of them.
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▶ BMO US Investment Services locator US · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Radius · Country · Advisor name +1 more + location Their direct phone or email Yes Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Radius, Country, Advisor name, Specialty/service Route 2 — Short, and you chose Machines can read Yes Where we looked usfinanciallocator.bmo.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Citizens Bank US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty/Service · Investable assets (wealth band) · Meeting method + location A booked meeting Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location, Specialty/Service, Investable assets (wealth band), Meeting method Route 2 — Short, and you chose Machines can read Yes Where we looked citizensprecheckup.com This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty/Service ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Coast Capital Canada · Banks & credit unions · observed 2026-09-09 ✓ ✗ ✓ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Language + location Their direct phone or email Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Language Route 2 — Short, and you chose Machines can read Yes Where we looked appointment.coastcapitalsavings.com/s This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Of the 20 banks and credit unions we audited in Canada, 12 let a consumer narrow by what they need. You are not one of them.
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▶ First Horizon US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✓ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose A page for physicians Nothing Yes This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by the page “MEDICAL PRIVATE BANKING” ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✓ Be found by a machine — passes machines can read it: Yes How this row narrows. “MEDICAL PRIVATE BANKING” — a page for physicians, naming 2 advisors.
What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Of the 42 banks and credit unions we audited in US, 10 let a consumer narrow by what they need. You are not one of them.
Something wrong here? Tell us →
▶ Prospera (CU) Canada · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty / advisor tier (Investment Specialist vs Investment Advisor) · Service · Named staff member +1 more + location Their direct phone or email Yes Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Specialty / advisor tier (Investment Specialist vs Investment Advisor), Location (region, and branch), Service, Named staff member, Investable-asset band Route 2 — Short, and you chose Machines can read Yes Where we looked appointments.prospera.ca/service This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty / advisor tier (Investment Specialist vs Investment Advisor) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ SchoolsFirst FCU US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty (service) · Language · Named individual +1 more + location A booked meeting Yes This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (service) ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are one of them.
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▶ SECU North Carolina US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you chose Specialty (focus area) + location Their direct phone or email No Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location, Specialty (focus area) Route 2 — Short, and you chose Machines can read No Where we looked ncsecu.org/planning/locator This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (focus area) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
▶ Servus Credit Union Canada · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you chose Specialty (advisor type) + location Their direct phone or email Partly Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Specialty (advisor type), Location (city) Route 2 — Short, and you chose Machines can read Partly Where we looked servus.ca/advisors This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (advisor type) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ TD (advisor-match) Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Language · Specialty / practice type · Distance + location Their direct phone or email Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Language, Specialty / practice type, Distance Route 2 — Short, and you chose Machines can read Yes Where we looked advisor-match.td.com/find-an-advisor This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Credentials ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are one of them.
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▶ Truist US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty + location Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location, Location radius, Specialty Route 2 — Short, and you chose Machines can read Yes Where we looked truist.com/finder/wealth This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
▶ U.S. Bank US · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Approximate net worth · Service + location A queue Yes Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Approximate net worth, Service Route 2 — Short, and you chose Machines can read Yes Where we looked usbank.com/wealth-management/find-an-advisor This walk ended in a queue .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Service ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a queue ✓ Keep your details until you choose — passes the walk ended in a queue ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
Longer, but the steps earned it8 ▶ Affinity Credit Union Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, but the steps earned it Service category · Specialty (appointment topic) · Meeting method +1 more + location A named advisor — but a shared number Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Service category, Specialty (appointment topic), Meeting method, Named individual Route 3 — Longer, but the steps earned it Machines can read Yes Where we looked affinitycu.ca/contact-us/meet-an-advisor This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Service category ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a named advisor — but a shared number ✓ Keep your details until you choose — passes the walk ended in a named advisor — but a shared number ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ CIBC Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 4 Longer, but the steps earned it Language · Specialty · Advisor name + location A calendar — but not that advisor’s Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Language, Specialty, Advisor name Route 4 — Longer, but the steps earned it Machines can read Yes Where we looked advisor.cibc.com/financial This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a calendar — but not that advisor’s ✓ Keep your details until you choose — passes the walk ended in a calendar — but not that advisor’s ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are one of them.
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▶ Conexus Credit Union Canada · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✗ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 5 Longer, but the steps earned it Specialty (service) · Language · Named staff member + location A booked meeting No Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Specialty (service), Location (branch), Language, Named staff member Route 5 — Longer, but the steps earned it Machines can read No Where we looked conexus.ca/book-appointment This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✗ Be found by a machine — fails What would change this row
Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 13 let a consumer be found by a machine. You are not one of them.
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▶ M&T Bank US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 5 Longer, but the steps earned it Service · Meeting method · Staff preference + location Their direct phone or email No Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Service, Meeting method, Location, Staff preference Route 5 — Longer, but the steps earned it Machines can read No Where we looked schedule.mtb.com/service This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Service ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
▶ Steinbach Credit Union Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 5 Longer, but the steps earned it Specialty (service/need, banded by portfolio size) + location A booked meeting No Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Specialty (service/need, banded by portfolio size) Route 5 — Longer, but the steps earned it Machines can read No Where we looked scu.mb.ca/book-an-appointment This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
▶ Meridian Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 6 Longer, but the steps earned it Specialty (advisor type) · Advisor name · Meeting method + location A clear "we don’t offer this" Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Specialty (advisor type), Advisor name, Meeting method Route 6 — Longer, but the steps earned it Machines can read Yes Where we looked appt-booking.meridiancu.ca This walk ended in a clear "we don’t offer this" .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (advisor type) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a clear "we don’t offer this" ✓ Keep your details until you choose — passes the walk ended in a clear "we don’t offer this" ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
Something wrong here? Tell us →
▶ National Bank (from nbc.ca) Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✗ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 6 Longer, but the steps earned it Specialty (subject to discuss) · Language · Named individual +1 more + location A calendar — but not that advisor’s No This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (subject to discuss) ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a calendar — but not that advisor’s ✓ Keep your details until you choose — passes the walk ended in a calendar — but not that advisor’s ✗ Be found by a machine — fails What would change this row
Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 13 let a consumer be found by a machine. You are not one of them.
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▶ Alterna Savings Canada · Banks & credit unions · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✗ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 7 Longer, but the steps earned it Language · Specialty (service/need) + location A booked meeting No Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Language, Specialty (service/need) Route 7 — Longer, but the steps earned it Machines can read No Where we looked alterna.ca/en/wealth This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✗ Be found by a machine — fails What would change this row
Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 13 let a consumer be found by a machine. You are not one of them.
Something wrong here? Tell us →
Short — because you never got to choose16 ▶ America First CU US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Nothing A queue Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered None Route 1 — Short — because you never got to choose Machines can read Yes Where we looked americafirst-lpl.com/meet-the-team This walk ended in a queue .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a queue ✓ Keep your details until you choose — passes the walk ended in a queue ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Arvest US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Advisor name + location Their direct phone or email Yes This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ BECU US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Nothing Their direct phone or email Yes This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Desjardins (desjardins.com) Canada · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Location only Nothing Yes Observed 2026-09-10 Country Canada Segment Banks & credit unions All controls offered Location Route 1 — Short — because you never got to choose Machines can read Yes Where we looked dfsi.ca/en/advisors.html This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ KeyBank US · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 1 Short, and you skipped the choice Location only A calendar — but not that advisor’s No Observed 2026-09-11 Country US Segment Banks & credit unions All controls offered Location (US state, rendered as page headings on Market Leaders - not a control), Location type (on the Key Wealth Locator only) Route 1 — Short — because you never got to choose Machines can read No Where we looked key.com/wealth/find-an-advisor/market-managers.html This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a calendar — but not that advisor’s ✓ Keep your details until you choose — passes the walk ended in a calendar — but not that advisor’s ✗ Be found by a machine — fails Every control on the page, as the page labels it 1 MARKET LEADERS SURFACE: no control of any kind. Zero <select>, zero radio inputs, zero checkboxes, zero custom comboboxes, zero role=listbox. People sit under bare state headings - 'Alaska', 'Colorado', 'Connecticut/Mass', 'Florida', 'Illinois - Chicago', 'Indiana - Northern/Central', 'Maine', 'Michigan', 'New York - Albany', 'New York - Buffalo', 'New York - Metro', 'New York - Rochester', 'New York - Syracuse', 'Ohio - Akron', 'Ohio - Cincinnati'. That is location, and section 3 says location alone never counts. 2 further entries are held back: they carry our own adjudication rather than the page’s own labels. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Suncoast CU US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Nothing Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered None Route 1 — Short — because you never got to choose Machines can read Yes Where we looked invest.suncoast.com/meet-our-team This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Zions Bank US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you skipped the choice Nothing Their direct phone or email Yes This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Alliant CU (ARIS) US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Nothing Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered None Route 2 — Short — because you never got to choose Machines can read Yes Where we looked aris.alliantcreditunion.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ BOK Financial US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Location only A booked meeting Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location Route 2 — Short — because you never got to choose Machines can read Yes Where we looked fa.bokfinancial.com/locator This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Bryn Mawr Trust US · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Keyword Search — free text · Company — 5 options · Executive Leadership — Yes | No +1 more + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Banks & credit unions All controls offered Keyword Search — free text, Company — 5 options, Executive Leadership — Yes | No, Role — 9 options, Location — 10 offices Route 2 — Short — because you never got to choose Machines can read Yes Where we looked bmt.com/about-us/meet-the-team What the walk found
Nothing lets a consumer narrow by who fits them: no language, no identity or community, no life event or life stage. This is provable from the surface itself, not merely unobserved. This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 9 Page heading: 'MEET THE TEAM — Dedication, collaboration, and sophistication supporting your wealth journey.' 'Keyword Search' 'Company' → 'Select…' | 'WSFS Private Banking' | 'The Bryn Mawr Trust Company of Delaware' | 'Bryn Mawr Trust Advisors' | 'Bryn Mawr Trust' 'Executive Leadership' → 'Select…' | 'Yes' | 'No' 'Role' → 'Select…' | 'Trust Officer' | 'Relationship Manager' | 'Market Leader' | 'Market Director' | 'Investment Strategy' | 'Fiduciary Counsel' | 'Executive Team' | 'Client Service' | 'Advisor' 'Location' → 'Select…' | 'Wilmington' | 'Rehoboth' | 'Princeton' | 'Philadelphia' | 'Las Vegas' | 'Lancaster' | 'Hershey' | 'Doylestown' | 'Boca Raton' | 'Berwyn' 'RESET' Result footer: '1-16 of 165 results'. Card format: '<NAME>, <post-nominals> · <company> · <role or job title>' — e.g. one card reads '<name>, CFA®, CFP® · Bryn Mawr Trust Advisors · Director of Equity Research'. Addendum-5 sweep: the four filters ARE plain <select> elements (aria-label 'Filter results', aria-labelledby 'label-company' / 'label-executive-leadership' / 'label-role' / 'label-location'), 0 checkboxes, 0 shadow roots, 1 iframe carrying no controls. Every one of the four was confirmed by driving a URL parameter (?Role=351 etc.) as well as by the control, so no absence here rests on a DOM scan. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Fifth Third US · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Advisor name (free text) · Geolocation + location A queue Yes Observed 2026-09-11 Country US Segment Banks & credit unions All controls offered Location (free-text address / city+state / ZIP), Location (state), Advisor name (free text), Geolocation Route 2 — Short — because you never got to choose Machines can read Yes Where we looked privatebankadvisors.53.com/search.html This walk ended in a queue .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a queue ✓ Keep your details until you choose — passes the walk ended in a queue ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 6 'Search by city and state or ZIP code' - label over a free-text input placeheld 'Enter Address' with a magnifier submit 'Search by Address' / 'Search by Name' - two alternate search forms, both POSTing to https://privatebankadvisors.53.com/search 'Search by Name' - free-text input, plus a <select name=state> whose options are 'Select a State' and 50 bare two-letter codes (AK, AZ, AR, CA ... WY) 'Find an Advisor Near Me Geolocate.' 'Browse All Fifth Third Locations' THAT IS THE COMPLETE CONTROL SURFACE. Enumerated exhaustively on the results screen: exactly one <select> (state), ZERO checkboxes, ZERO radios, ZERO [role=listbox]/[role=combobox]/facet containers, and ZERO custom comboboxes. Addendum 5 iframe check performed: the page carries two iframes, both about:blank, both same-origin-accessible, both with contentDocument.body.innerHTML.length === 0 and zero selects and zero inputs inside. There is no hidden facet set on this surface. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Navy Federal US · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you skipped the choice Location only Their direct phone or email No This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails Every control on the page, as the page labels it 1 'Contact Your Advisor - Already working with us? Select your state below to find your advisor's contact information.' followed by a custom combobox BUTTON labelled 'Select A State' opening a 51-entry list of <button> elements (Alabama ... Wyoming, including District of Columbia). There is no <select> element anywhere on the page. This is the only control on the locator, it is location, and section 3 says location alone never counts. 1 further entry is held back: it carries our own adjudication rather than the page’s own labels. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Old National US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Location only Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location Route 2 — Short — because you never got to choose Machines can read Yes Where we looked locations.oldnational.com/search This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Regions US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Advisor name + location Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location, Advisor name Route 2 — Short — because you never got to choose Machines can read Yes Where we looked regions.com/directory/wealth-advisor This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Scotiabank Canada · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Advisor name (free text) + location A calendar — but not that advisor’s Yes Observed 2026-09-11 Country Canada Segment Banks & credit unions All controls offered Location (city, from a fixed list), Advisor name (free text) Route 2 — Short — because you never got to choose Machines can read Yes Where we looked findus.scotiawealthmanagement.com This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a calendar — but not that advisor’s ✓ Keep your details until you choose — passes the walk ended in a calendar — but not that advisor’s ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 73 Find a Contact Enter a name and/or select a location to find the professional/office you're looking for. Enter advisor name… — Select location — Toronto Kingston Burlington Markham Sudbury Peterborough Sarnia Ottawa London North York Whitby Owen Sound Mississauga Hamilton Oakville Sault Ste. Marie Vaughan Thunder Bay Kanata Lindsay Waterloo St. Catharines Windsor Belleville New Liskeard Barrie Montreal Westmount Laval Quebec City Brossard Pointe-Claire Calgary Edmonton Grande Prairie Red Deer Lethbridge Medicine Hat Halifax Kentville Truro Bridgewater Sidney White Rock Vancouver West Vancouver Victoria Richmond Kelowna Comox Langley Salmon Arm Prince George Kamloops Fredericton Saint John Sussex Moncton Charlottetown Winnipeg Brandon Regina Prince Albert Saskatoon St. John's Nassau George Town Search (SITE-LOCALE CONTROL, NOT AN ADVISOR FILTER) Select a language — Canada (English) / Canada (French) / Mexico (Spanish) / International (English) / International (Spanish) What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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Longer, and the steps bought you nothing6 ▶ ATB Financial Canada · Banks & credit unions · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing 'How do you want to find an advisor?' — two modes: 'By entering my needs' (default) | 'By searching their name' · 'How much are you looking to invest?' — 3 bands · 'Location' — free-text, Google Places autocomplete, plus 'Use my location' +1 more Their direct phone or email Yes Observed 2026-09-11 Country Canada Segment Banks & credit unions All controls offered 'How do you want to find an advisor?' — two modes: 'By entering my needs' (default) | 'By searching their name', 'How much are you looking to invest?' — 3 bands, 'Location' — free-text, Google Places autocomplete, plus 'Use my location', 'Preferred language(s) (optional)' — 27 named languages as checkboxes Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked atb.com/wealth/services/find-an-advisor/advisor-search What the walk found
Nothing lets a consumer narrow by what they need: no specialty control — the underlying specialty field holds exactly one value across the whole roster — no designation or credential control, though CFP® is printed on the profiles, and no fee or compensation model. Nothing a consumer can operate lets them narrow by who fits them. This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 6 'How do you want to find an advisor?' → 'By entering my needs' | 'By searching their name' 'How much are you looking to invest?' → placeholder 'Select an investment range'; the three options exactly as printed: '$50 000 - $500 000' | '$500 000 - $3 000 000' | '$3 000 000+' 'Location' → placeholder 'Search by city, address, or postal code'; beside it the link 'Use my location' 'Preferred language(s) (optional)' → placeholder 'Select applicable language(s)'; the twenty-seven options, exactly and in the site's own order: Afrikaans | Bengali | Bulgarian | Cantonese | Dogri | English | Farsi | French | Gujarati | Hindi | Jamaican Creole | Japanese | Korean | Mandarin | Marathi | Memoni | Nepali | Pahari | Pashai | Pashto | Persian | Punjabi | Sindhi | Tagalog | Urdu | Tamil | Malayalam Result card, verbatim shape: '<name> | Financial Advisor | <branch> | <city>, AB | Language(s): English, Farsi, Hindi, Pashai, Pashto, Punjabi, Urdu | Speciality: Financial Advisory | 10.4' (the last figure is distance in km) Addendum-5 sweep: 6 iframes on the page (Optimizely and tag-manager frames, none carrying controls), 0 shadow roots, 0 <select> elements — every control here is a custom combobox over checkboxes, so a <select> scan returns ZERO on a surface with 30 checkboxes. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ BMO (Canada) Canada · Banks & credit unions · observed 2026-09-09 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Advisor name + location A clear "we don’t offer this" Yes Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location (province, then city), Advisor name Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked investmentlocator.bmo.com This walk ended in a clear "we don’t offer this" .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a clear "we don’t offer this" ✓ Keep your details until you choose — passes the walk ended in a clear "we don’t offer this" ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ Hancock Whitney US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Location only Their direct phone or email Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location (state), Location (city) Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked hancockwhitneyfinancialconsultants.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Northern Trust US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Location only A message you can send Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked northerntrust.com This walk ended in a message you can send .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a message you can send ✓ Keep your details until you choose — passes the walk ended in a message you can send ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ PenFed US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Location only A booked meeting Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location (region of coverage, displayed not selectable) Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked penfed.org/wealth-management This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Simmons Bank US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Advisor name · Advisor type + location Their direct phone or email Yes This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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You can see them. You cannot reach them.7 ▶ Associated Bank US · Banks & credit unions · observed 2026-09-10 ✓ ✓ ✗ ✗ ✗ ✗ 2 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Specialty + location Their direct phone or email No Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location, Specialty Route You can see them. You cannot reach them. Machines can read No Where we looked associatedbank.com/wealth/resources/connect This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ BMO US Wealth Advisor Locator US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✗ ✗ ✓ 2 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes — Seen, not reachable Nothing A queue Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered None Route You can see them. You cannot reach them. Machines can read Yes Where we looked uswealthadvisorlocator.bmo.com This walk ended in a queue .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Huntington US · Banks & credit unions · observed 2026-09-09 ✓ ✗ ✗ ✗ ✗ ✓ 2 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes — Seen, not reachable Location only A queue Yes This walk ended in a queue .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ RBFCU US · Banks & credit unions · observed 2026-09-10 ✓ ✗ ✗ ✗ ✗ ✓ 2 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes — Seen, not reachable Location only A named advisor — but a shared number Yes Observed 2026-09-10 Country US Segment Banks & credit unions All controls offered Location (anchor links only) Route You can see them. You cannot reach them. Machines can read Yes Where we looked rbfcu.org/investments/advisors This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Tangerine Canada · Banks & credit unions · observed 2026-09-09 ✓ ✗ ✓ ✗ ✗ ✗ 2 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Language / site edition — English | Français A calendar — but not that advisor’s No Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Language / site edition — English | Français Route You can see them. You cannot reach them. Machines can read No Where we looked tangerine.ca/en/personal/invest/advisors This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language / site edition — English | Français ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 12 let a consumer narrow by what they need. You are not one of them.
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▶ Valley National US · Banks & credit unions · observed 2026-09-09 ✓ ✗ ✗ ✗ ✗ ✗ 1 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Name (professional finder) + location Nothing No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location (both surfaces), Name (professional finder) Route You can see them. You cannot reach them. Machines can read No Where we looked valley.com/wealth This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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No named person at any depth14 ▶ Absa South Africa · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty / service line (on the callback form only) No named person at any depth No Observed 2026-09-09 Country South Africa Segment Banks & credit unions All controls offered Specialty / service line (on the callback form only) Route No named person at any depth Machines can read No Where we looked absa.co.za/personal/financial-advisers This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 5 banks and credit unions we audited in South Africa, 0 let a consumer narrow by who fits them. You are not one of them.
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▶ BMO US Find a Wealth Professional US · Banks & credit unions · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Citi (Citigold) US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered None Route No named person at any depth Machines can read No Where we looked contactcitigold.citi.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Comerica US · Banks & credit unions · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Cullen/Frost US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Location only No named person at any depth No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location (branches only), Location type (Financial Center / ATM / All) Route No named person at any depth Machines can read No Where we looked locations.frostbank.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ FNB South Africa · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Branch amenities (booking, loadshedding, hours, wifi) + location No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 5 banks and credit unions we audited in South Africa, 0 let a consumer narrow by who fits them. You are not one of them.
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▶ Golden 1 CU US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty (service/need) · Meeting method + location No named person at any depth No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Specialty (service/need), Meeting method Route No named person at any depth Machines can read No Where we looked appointments.golden1.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Investec South Africa · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty / service line · Investable assets (gate) · Advised vs self-service +1 more + location No named person at any depth No Observed 2026-09-09 Country South Africa Segment Banks & credit unions All controls offered Specialty / service line, Investable assets (gate), Advised vs self-service, Location (city), Contact method Route No named person at any depth Machines can read No Where we looked investec.com/en_za/investment/manage-my-investment-for-me/w… This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 5 banks and credit unions we audited in South Africa, 0 let a consumer narrow by who fits them. You are not one of them.
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▶ Laurentian Bank Canada · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty (product/service line) · Meeting method · Callback window + location No named person at any depth No Observed 2026-09-09 Country Canada Segment Banks & credit unions All controls offered Location, Specialty (product/service line), Meeting method, Callback window Route No named person at any depth Machines can read No Where we looked laurentianbank.ca/en/contact-us/book-a-meeting This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 20 banks and credit unions we audited in Canada, 10 let a consumer narrow by who fits them. You are not one of them.
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▶ Nedbank South Africa · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Occupational identity — 'Are you a medical professional?' · Callback time slot + location No named person at any depth No Observed 2026-09-09 Country South Africa Segment Banks & credit unions All controls offered Location (province), Occupational identity — 'Are you a medical professional?', Callback time slot Route No named person at any depth Machines can read No Where we looked personal.nedbank.co.za/plan/speak-to-a-financial-adviser-ne… This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 5 banks and credit unions we audited in South Africa, 0 let a consumer narrow by who fits them. You are not one of them.
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▶ PNC US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty (appointment topic) · Language + location No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Standard Bank South Africa · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Callback time slot only No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 5 banks and credit unions we audited in South Africa, 0 let a consumer narrow by who fits them. You are not one of them.
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▶ Synovus US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Name (mortgage originator finder only) + location No named person at any depth No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location (branch locator, and the mortgage originator finder), Name (mortgage originator finder only) Route No named person at any depth Machines can read No Where we looked synovus.com/personal/borrow/home-mortgages/relationship-mor… This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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▶ Wells Fargo US · Banks & credit unions · observed 2026-09-09 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Specialty (reason for visit) · Life event · Language +1 more + location No named person at any depth No Observed 2026-09-09 Country US Segment Banks & credit unions All controls offered Location, Specialty (reason for visit), Life event, Language, Date/time Route No named person at any depth Machines can read No Where we looked appointments.wellsfargo.com/maa/appointment This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 42 banks and credit unions we audited in US, 2 let a consumer narrow by who fits them. You are not one of them.
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