Short, and you chose16 ▶ Desjardins Insurance Canada · Insurance carriers · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✗ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 1 Short, and you chose Distance · Language · Specialty +1 more + location Their direct phone or email Partly Observed 2026-09-09 Country Canada Segment Insurance carriers All controls offered Location, Distance, Language, Specialty, Name Route 1 — Short, and you chose Machines can read Partly Where we looked desjardins.com/en/insurance/agents.html This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails What would change this row
Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 3 let a consumer be found by a machine. You are not one of them.
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▶ MassMutual (incl. MML) US · Insurance carriers · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you chose Distance · Language · Specialty +2 more + location Their direct phone or email Yes Observed 2026-09-09 Country US Segment Insurance carriers All controls offered Location, Distance, Language, Specialty, Identity/community, Name Route 1 — Short, and you chose Machines can read Yes Where we looked financialprofessionals.massmutual.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language, Life event, Identity ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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▶ Pacific Life US · Insurance carriers · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 1 Short, and you chose Product/service line + location Nothing No This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Product/service line ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Primerica US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 1 Short, and you chose Representative name · Service + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Representative name, Service Route 1 — Short, and you chose Machines can read Yes Where we looked reps.primerica.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Allstate US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✓ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Radius · Agent name · Language +4 more + location A named advisor — but a shared number Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Radius, Agent name, Language, Years of experience, Customer rating, Availability, Agent type (inoperative) Route 2 — Short, and you chose Machines can read Yes Where we looked agents.allstate.com/locator.html This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a named advisor — but a shared number ✓ Keep your details until you choose — passes the walk ended in a named advisor — but a shared number ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Of the 48 insurance carriers we audited in US, 12 let a consumer narrow by what they need. You are not one of them.
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▶ American Family US · Insurance carriers · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Distance · Language · Credentials + location Their direct phone or email Yes Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location, Distance, Language, Credentials Route 2 — Short, and you chose Machines can read Yes Where we looked amfam.com/agent-locator This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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▶ COUNTRY Financial US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Name · Specialty (Crop certification) · Specialty (Farm certification) + location A booked meeting Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Name, Specialty (Crop certification), Specialty (Farm certification) Route 2 — Short, and you chose Machines can read Yes Where we looked countryfinancial.com/en/representative-locator.html This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty (Crop certification) ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 7 Location | Name (two tabs on the locator) ZIP Code OR City, State Enter first or last name Use my current location "Looking for a specialized insurance agent? You can also search for a Crop Certified Rep or a Farm Certified Rep." Crop Certified Rep -> /en/crop-locator.html (hidden param repSpecialization=crop) Farm Certified Rep -> /en/insurance/farm/farm-insurance/farm-certified-rep.html What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Farm Bureau Financial Services US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Name · Service / practice type · Distance +1 more + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (zip), Name, Service / practice type, Distance, State (on the directory) Route 2 — Short, and you chose Machines can read Yes Where we looked fbfs.com/find-an-agent This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 7 Search by zip code | Search by name (two tabs) Zipcode FILTER (collapsed button id='filter-tab' — the panel below is invisible until it is pressed) Service: All Agents & Advisors | Insurance Agents | Financial Advisors (select id='agentType', values ''/1/2) Distance: Under 5 miles | Under 10 miles | Under 25 miles | Under 50 miles (select id='maxMiles') APPLY Filter by state: All States | Arizona | Idaho | Iowa | Kansas | Minnesota | Montana | Nebraska | New Mexico | North Dakota | Oklahoma | South Dakota | Utah | Wisconsin | Wyoming (on /find-an-agent/agent-directory) What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Farmers US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Agent name · Specialty/product line · Language +1 more + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Agent name, Specialty/product line, Language, Availability Route 2 — Short, and you chose Machines can read Yes Where we looked agents.farmers.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty/product line ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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▶ Hollard South Africa · Insurance carriers · observed 2026-09-10 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you chose Specialty + location Nothing No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered Location, Specialty Route 2 — Short, and you chose Machines can read No Where we looked hollard.co.za/broker-tool This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✗ Be found by a machine — fails What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Liberty South Africa · Insurance carriers · observed 2026-09-10 ✓ ✗ ✓ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you chose Language · Adviser name · Adviser surname + location A promise someone will call No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered Location, Language, Adviser name, Adviser surname Route 2 — Short, and you chose Machines can read No Where we looked liberty.co.za/find-an-adviser This walk ended in a promise someone will call .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a promise someone will call ✓ Keep your details until you choose — passes the walk ended in a promise someone will call ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by what they need. You are not one of them.
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▶ Mutual of Omaha US · Insurance carriers · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Distance · Specialty · Credentials +1 more + location A booked meeting Yes Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location, Distance, Specialty, Credentials, Language Route 2 — Short, and you chose Machines can read Yes Where we looked agents.mutualofomaha.com/agents/search This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty, Credentials ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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▶ New York Life US · Insurance carriers · observed 2026-09-09 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Specialty · Identity/community · Language + location Their direct phone or email Yes Observed 2026-09-09 Country US Segment Insurance carriers All controls offered Location, Specialty, Identity/community, Language Route 2 — Short, and you chose Machines can read Yes Where we looked newyorklife.com/agents/find-an-agent This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language, Identity ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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▶ Principal US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✗ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you chose Distance · Advisor name · Credential/designation + location Their direct phone or email No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Distance, Advisor name, Credential/designation Route 2 — Short, and you chose Machines can read No Where we looked principal.com/connect-advisor-your-area This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Credentials ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails Every control on the page, as the page labels it 4 ZIP code* Distance (miles) — '5' / '10' / '50' / '100' / 'All' Name or credential Search What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ RBC Insurance Canada · Insurance carriers · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Language · Specialty + location Their direct phone or email Yes This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are one of them.
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▶ State Farm US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you chose Distance · Specialty/product line · Language +1 more + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Distance, Specialty/product line, Language, Name Route 2 — Short, and you chose Machines can read Yes Where we looked statefarm.com/agent This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty/product line ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are one of them.
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Longer, but the steps earned it4 ▶ Erie Insurance US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✓ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 3 Longer, but the steps earned it Distance · Agency or agent name · Language + location A named advisor — but a shared number Partly Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Distance, Agency or agent name, Language Route 3 — Longer, but the steps earned it Machines can read Partly Where we looked erieinsurance.com/find-an-agent This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in a named advisor — but a shared number ✓ Keep your details until you choose — passes the walk ended in a named advisor — but a shared number ✗ Be found by a machine — fails Every control on the page, as the page labels it 8 Address, City, State, or ZIP Advanced search (COLLAPSED — the two controls below are absent from the page until it is pressed) Agency or Agent Name (Optional) Select Distance: 5 mi | 10 mi | 20 mi | 50 mi filter (a SECOND collapsed control, on the RESULTS screen only, labelled lower-case 'filter'; opens a panel headed 'FILTERS') Select language if other than English — Select a language | Cantonese | Hebrew | Portuguese | Spanish (at ZIP 10022) Select language if other than English — Select a language | Greek | Russian | Ukrainian (at ZIP 16501) Apply | Cancel What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 12 let a consumer narrow by what they need. You are not one of them.
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▶ Prudential US · Insurance carriers · observed 2026-09-11 ✓ ✓ ✗ ✓ ✓ ✓ 5 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, but the steps earned it Advisor name · Distance · Specialty + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Advisor name, Distance, Specialty Route 3 — Longer, but the steps earned it Machines can read Yes Where we looked prudential.com/find-a-financial-professional This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 5 Search by — 'Location' / 'Name' (evo-input-chip group, role=radiogroup) 'City, State or Zip Code' (Google Places type-ahead) Specialties — 'Protecting Your Family', 'Saving for Retirement', 'Living in Retirement', 'Financial Strategy', 'Saving for Education', 'Small Business' (6 checkboxes) Distance — '5 miles', '10 miles', '25 miles', '50 miles' Clear filters What would change this row
Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Canada Life Canada · Insurance carriers · observed 2026-09-10 ✓ ✗ ✓ ✓ ✓ ✗ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 4 Longer, but the steps earned it Product/enquiry type (does not act on people) · Language / site edition — English | Français Nothing No Observed 2026-09-10 Country Canada Segment Insurance carriers All controls offered Product/enquiry type (does not act on people), Language / site edition — English | Français Route 4 — Longer, but the steps earned it Machines can read No Where we looked canadalife.com/find-an-advisor.html This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language / site edition — English | Français ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 3 let a consumer narrow by what they need. You are not one of them.
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▶ iA Financial Canada · Insurance carriers · observed 2026-09-10 ✓ ✓ ✓ ✓ ✓ ✓ 6 of 6 ✓ See a real person at all — passes ✓ Narrow by what you need — passes ✓ Narrow by who fits you — passes ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 5 Longer, but the steps earned it Language · Specialty + location Their direct phone or email Yes Observed 2026-09-10 Country Canada Segment Insurance carriers All controls offered Location, Language, Specialty Route 5 — Longer, but the steps earned it Machines can read Yes Where we looked ia.ca/find-an-advisor This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✓ Narrow by what you need — passes carried by Specialty ✓ Narrow by who fits you — passes carried by Language ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Nothing. This surface passes all six.
Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are one of them.
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Short — because you never got to choose8 ▶ OneAmerica US · Insurance carriers · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 1 Short, and you skipped the choice Location only Nothing No This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Baltimore Life US · Insurance carriers · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you skipped the choice Location only Nothing No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location Route 2 — Short — because you never got to choose Machines can read No Where we looked baltlife.com/contact-us/find-an-agent This walk ended in nothing .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in nothing ✓ Keep your details until you choose — passes the walk ended in nothing ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Combined Insurance US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Location only Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (state, multi-select) Route 2 — Short — because you never got to choose Machines can read Yes Where we looked combinedinsurance.com/us-en/find-agent.html This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 46 Search by state(s): Select a state (s) Select all Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana ... (52 states in total) Clear all AGENT CONTACT FORM (second tab, lead form only): Are you an individual or employer?* I am an individual I am an employer Is this for a new policy sale or existing policy?* EXISTING NEW Company size* Job title* First Name* Last Name* City* State Postal Code* Phone Number* Email Address:* Do you need to be contacted in advance of visit?* Yes No Best way to contact you before visit* Phone Email Is there anything else you'd like to share? Preferred language* English Spanish SUBMIT What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Kansas City Life US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you skipped the choice Location only Their direct phone or email No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (US state) Route 2 — Short — because you never got to choose Machines can read No Where we looked kclife.com/AgencyFinder.aspx This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails Every control on the page, as the page labels it 35 Find an Agency Please select your location to find one of our top agencies that will be happy to help you. Find agencies nearest you. Please Select A State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire (… all 50 states plus District of Columbia; 51 options) What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Northwestern Mutual US · Insurance carriers · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Name + location A promise someone will call Yes Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location, Name Route 2 — Short — because you never got to choose Machines can read Yes Where we looked northwesternmutual.com/financial/advisors This walk ended in a promise someone will call .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a promise someone will call ✓ Keep your details until you choose — passes the walk ended in a promise someone will call ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Security Mutual (smlny) US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you skipped the choice Location only A named advisor — but a shared number No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (state), Location (city, cascading) Route 2 — Short — because you never got to choose Machines can read No Where we looked smlny.com/find-a-representative This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a named advisor — but a shared number ✓ Keep your details until you choose — passes the walk ended in a named advisor — but a shared number ✗ Be found by a machine — fails Every control on the page, as the page labels it 2 'Choose a State' - <select name=state>, 53 options: 'Choose a State', Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming 'Choose a City' - <select name=city>, injected into the DOM only AFTER a state is chosen (the page ships ONE select and ends up with two). New York yields 52 cities: Airmont, Albany, Amherst, Armonk, Bayville, Binghamton, Bohemia, Brooklyn, Buffalo, Chatham, Clifton Park, Conesus, Dewitt, East Hampton, East Meadow, East Setauket, Endicott, Farmingville, Florida, Garden City, Getzville, Herkimer, Jericho, Latham, Manhasset, Manlius, Monsey, New Hamburg, New Hyde Park, New Rochelle, New York, Norwich, Oceanside, Patchogue, Penfield, Plainview, Plattsburgh, Port Jefferson Sta, Rochester, Rosedale, Saratoga Springs, Schenectady, Smithtown, Suffern, Syracuse, Tonawanda, Uniondale, Valley Stream, West Chazy, West Seneca, White Plains, Williamsville 1 further entry is held back: it carries our own adjudication rather than the page’s own labels. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Shelter Insurance US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 2 Short, and you skipped the choice Distance · Name · State + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Distance, Name, State Route 2 — Short — because you never got to choose Machines can read Yes Where we looked shelterinsurance.com/CA/agent/search This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 5 Where? — 'street, city and state, or ZIP code' Distance: 10 | 25 | 50 | 75 | 100 Who? — 'agent's name, first or last' State (optional): Arkansas | Colorado | Illinois | Indiana | Iowa | Kansas | Kentucky | Louisiana | Mississippi | Missouri | Nebraska | Ohio | Oklahoma | Tennessee By state: (the same 14, as a browse list) 1 further entry is held back: it carries our own adjudication rather than the page’s own labels. What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Southern Farm Bureau Life US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✗ 3 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✗ Be found by a machine — fails 2 Short, and you skipped the choice Agent name (state + agent dropdown) · Office (state + office dropdown) + location Their direct phone or email No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (ZIP), Agent name (state + agent dropdown), Office (state + office dropdown) Route 2 — Short — because you never got to choose Machines can read No Where we looked sfbli.com/FindAnAgent This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✗ Be found by a machine — fails Every control on the page, as the page labels it 27 Southern Farm Bureau Life Insurance has servicing agents in 11 states. Find a Farm Bureau Agent near you. Search by Zip Code, Name, or Office Zip Code Name Office Zip Code Enter Zip Code Search State * - Please Select A State - Arkansas Colorado Florida Georgia Kentucky Louisiana Mississippi Texas Virginia West Virginia North Carolina South Carolina Agent Name * - Please Select an Agent - Office * - Please Select an Office - What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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Longer, and the steps bought you nothing6 ▶ Alfa Insurance US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Agent name + location A booked meeting Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Agent name Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked alfainsurance.com/find-an-agent This walk ended in a booked meeting .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a booked meeting ✓ Keep your details until you choose — passes the walk ended in a booked meeting ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ American National US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Radius · Agent name + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location (ZIP), Location (city & state), Location (area code), Radius, Agent name Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked americannational.com/home/find-an-agent This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ TIAA US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Location only Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked locations.tiaa.org This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 2 'Find a Location' — 'Search here...' (single free-text box, Yext locator) 'All Locations / US / NY / New York' (browse breadcrumb: country → state → city) What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Western & Southern US · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 3 Longer, and it bought nothing Entity type — 'Find [office | rep]' (chooses what kind of result, not an attribute of a person) · Name — 'by last name' · Browse by state — 23 state index pages (location) + location Their direct phone or email Yes Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Entity type — 'Find [office | rep]' (chooses what kind of result, not an attribute of a person), Location — 'by [my location | zip]', Name — 'by last name', Browse by state — 23 state index pages (location) Route 3 — Longer, and the steps bought you nothing Machines can read Yes Where we looked westernsouthern.com This walk ended in their direct phone or email .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in their direct phone or email ✓ Keep your details until you choose — passes the walk ended in their direct phone or email ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Co-operators Canada · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 4 Longer, and it bought nothing Representative or agency name + location A named advisor — but a shared number Yes Observed 2026-09-11 Country Canada Segment Insurance carriers All controls offered Location (postal code), Location (city), Location (province), Representative or agency name Route 4 — Longer, and the steps bought you nothing Machines can read Yes Where we looked cooperators.ca/en/accounts-services/financial-representative This walk ended in a named advisor — but a shared number .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a named advisor — but a shared number ✓ Keep your details until you choose — passes the walk ended in a named advisor — but a shared number ✓ Be found by a machine — passes machines can read it: Yes Every control on the page, as the page labels it 6 Search by any of the following: Postal code — 'Enter your postal code' Financial representative / Agency — 'Enter your financial representative' City — 'Enter your city' Province — 'Select your province or territory' Find a financial representative What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are not one of them.
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▶ Equitable Advisors US · Insurance carriers · observed 2026-09-10 ✓ ✗ ✗ ✓ ✓ ✓ 4 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes ✓ Keep your details until you choose — passes ✓ Be found by a machine — passes 4 Longer, and it bought nothing Location only A calendar — but not that advisor’s Yes This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✓ Reach them yourself — passes the walk ended in a calendar — but not that advisor’s ✓ Keep your details until you choose — passes the walk ended in a calendar — but not that advisor’s ✓ Be found by a machine — passes machines can read it: Yes What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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You can see them. You cannot reach them.3 ▶ Nationwide US · Insurance carriers · observed 2026-09-10 ✓ ✗ ✗ ✗ ✗ ✗ 1 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Nothing A calendar — but not that advisor’s No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered None Route You can see them. You cannot reach them. Machines can read No Where we looked agency.nationwide.com/search This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Old Mutual South Africa · Insurance carriers · observed 2026-09-11 ✓ ✗ ✗ ✗ ✗ ✗ 1 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Contact mode (assistance type) + location A promise someone will call No Observed 2026-09-11 Country South Africa Segment Insurance carriers All controls offered Location, Contact mode (assistance type) Route You can see them. You cannot reach them. Machines can read No Where we looked oldmutual.co.za/personal/find-adviser This walk ended in a promise someone will call .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails Every control on the page, as the page labels it 5 I want a financial adviser to assist me — 'telephonically' / 'face to face' / 'virtual' (radio, values telephonic / face-to-face / virtual-adviser) I live in — 'Enter a location' (type-ahead, appears only after a contact mode is chosen) I would like to discuss — 'saving and investing' / 'retirement' / 'education' / 'life cover or insurance' / 'funeral cover' / 'financial planning' / 'other' (checkboxes; values savingandinvesting, retirement, education, lifeCover, funeralCover, finPlanning, other) FIND AN ADVISER (per adviser card) 'CALL ME BACK' · 'LEARN MORE' What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Sun Life Canada · Insurance carriers · observed 2026-09-11 ✓ ✗ ✓ ✗ ✗ ✗ 2 of 6 ✓ See a real person at all — passes ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — Seen, not reachable Advisor last name · Language + location A calendar — but not that advisor’s No Observed 2026-09-11 Country Canada Segment Insurance carriers All controls offered Location, Advisor last name, Language Route You can see them. You cannot reach them. Machines can read No Where we looked sunlife.ca/en/find-an-advisor This walk ended in a calendar — but not that advisor’s .
The six, and what carries each
✓ See a real person at all — passes a named advisor appears ✗ Narrow by what you need — fails ✓ Narrow by who fits you — passes carried by Language ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails Every control on the page, as the page labels it 6 Search by: 'Postal code' / 'Last name' (radio pair) Postal code: (placeholder 'A1A 1A1') Select language: — 60 options: English, Afrikaans, Akan, American Sign Language (ASL), Albanian, Amharic, Arabic, Armenian, Bengali, Bosnian, Bulgarian, Cantonese, Cebuano, Chinese, Croatian, Czech, Danish, Langue des signes Québécoise (LSQ), Dutch, Estonian, Farsi, Filipino, Fookien, French, Fujian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kachi, Korean, Laotian, Macedonian, Mandarin, Marathi, Oromoo, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sindhi, Sinhala, Slovak, Spanish, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietnamese Search Clear location (non-filters on the results screen) 'Load more' · 'Let Sun Life choose an advisor' · 'Search by last name' · 'See more advisors near M5H 2N2' What would change this row
Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 3 let a consumer narrow by what they need. You are not one of them.
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No named person at any depth34 ▶ 1847Financial US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Firm/location No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Firm/location Route No named person at any depth Machines can read No Where we looked 1847financial.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ 1Life South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Product / service line (on the callback modal only) No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered Product / service line (on the callback modal only) Route No named person at any depth Machines can read No Where we looked 1life.co.za/call-me-back/adviser This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ AAA Life US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Location only No named person at any depth No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location Route No named person at any depth Machines can read No Where we looked aaalife.com/contact-us This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Allianz Life US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked readyset.allianzlife.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Ameritas US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Assupol South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Product / service line (booking wizard step 1, and the /call-me Product select) + location No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered Product / service line (booking wizard step 1, and the /call-me Product select), Location — country, province, city, area (branch locator); city (booking wizard) Route No named person at any depth Machines can read No Where we looked assupol.co.za/find-a-branch This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Athene US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Auto-Owners US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Location only No named person at any depth No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered Location Route No named person at any depth Machines can read No Where we looked auto-owners.com/agency-locator This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Bidvest Life / FMI South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked get-contacted.bidvestlife.co.za This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ BMO Insurance Canada · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are not one of them.
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▶ BrightRock South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked brightrock.co.za/contact What the walk found
The only province field sits on the lead-capture form, where it collects rather than narrows. This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Cincinnati Financial US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Insurance Type · Radius + location No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Insurance Type, Radius Route No named person at any depth Machines can read No Where we looked cinfin.com/find-an-agent This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails Every control on the page, as the page labels it 5 Search By — 'ZIP or City and State' (plus a use-my-location control) Insurance Type: Personal | Business | Excess & Surplus | Life | Management Liability | Surety Within: 10 miles (and other radii) Submit List View | Map View What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Clientele South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Product / service line (the callback form's 'Select product') · Language — EXISTS, but it selects a brochure PDF, not a person No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered Product / service line (the callback form's 'Select product'), Language — EXISTS, but it selects a brochure PDF, not a person Route No named person at any depth Machines can read No Where we looked securecover.clientele.co.za This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Discovery South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked discovery.co.za/find-an-adviser/home This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Empire Life Canada · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails Every control on the page, as the page labels it 27 First Name * Last Name * Phone * Postal Code * City * Province * -Select- Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Email address * Confirm email address * I am an existing Empire Life customer, please have my advisor contact me as soon as possible. Consent Yes, I consent to the use and disclosure of my personal information as described in the « Consent » * Google Recaptcha Search Now What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are not one of them.
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▶ Equitable Life of Canada Canada · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country Canada Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked advisor.equitable.ca/advisor/en This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are not one of them.
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▶ Foresters (CA) Canada · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country Canada Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked foresters.com/en-ca/find-an-advisor This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 10 insurance carriers we audited in Canada, 5 let a consumer narrow by who fits them. You are not one of them.
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▶ Globe Life US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Location only No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Grange Insurance US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Product line (Auto & Home / Business) + location No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered Location, Product line (Auto & Home / Business) Route No named person at any depth Machines can read No Where we looked grangeinsurance.com/find-an-agent This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails Every control on the page, as the page labels it 3 Search by ZIP code or agency name Auto & Home (checkbox, id 'check--auto-and-home') Business (checkbox, id 'check--business') What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Guardian Life US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Radius + location No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ John Hancock US · Insurance carriers · observed 2026-09-30 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-30 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked johnhancock.com/individual/life-insurance/contact-a-financi… What the walk found
There is no advisor list on the domain to narrow. The only consumer route is a lead form, and its fields feed a record rather than filter a roster. Registered on the destination of the firm’s own mega-menu link, “Talk to an insurance professional”. The heading there is “Let’s connect you with a life insurance professional”, and the body text is “We will connect you with a professional from John Hancock, our affiliates, or an independent agent.” This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Metropolitan South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country South Africa Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked metropolitan.co.za/financial-adviser This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Midland National US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-10 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked midlandnational.com/find-an-agent This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Momentum South Africa · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ National Life Group / LSW US · Insurance carriers · observed 2026-09-10 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Penn Mutual US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Physicians Mutual US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ PPS South Africa · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-11 Country South Africa Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked pps.co.za/advisers This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Protective Life US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked finpro.protective.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Sanlam South Africa · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Location only No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 13 insurance carriers we audited in South Africa, 1 lets a consumer narrow by who fits them. You are not one of them.
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▶ Securian US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Security Benefit US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked There is no find-an-advisor page here. No locator exists. The 637-URL sitemap and the consumer section contain no directory and no per-advisor page; product pages instruct the reader to talk to their financial professional, one the firm does not supply.
The consumer entry that does exist: securitybenefit.com/contact-us
This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ Symetra US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked financialprofessionals.symetra.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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▶ USAA US · Insurance carriers · observed 2026-09-11 ✗ ✗ ✗ ✗ ✗ ✗ 0 of 6 ✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails — No route at all Nothing No named person at any depth No Observed 2026-09-11 Country US Segment Insurance carriers All controls offered None Route No named person at any depth Machines can read No Where we looked usaa.com This walk reached nobody. No named person at any depth .
The six, and what carries each
✗ See a real person at all — fails ✗ Narrow by what you need — fails ✗ Narrow by who fits you — fails ✗ Reach them yourself — fails ✗ Keep your details until you choose — fails ✗ Be found by a machine — fails What would change this row
See a real person at all Publish the individual advisors, not only offices, a switchboard or a form.Narrow by what you need Add one professional-need control — specialty, credentials, or how the advisor is paid. Location does not count.Narrow by who fits you Add one personal-fit control — language, identity or community, or a life event or life stage.Reach them yourself Put that advisor’s own phone or email on their profile, or let the consumer book into their calendar, before asking for anything.Keep your details until you choose Let the consumer see and choose an advisor before the form, not after it.Be found by a machine Give every advisor their own URL, rendered in the served bytes rather than assembled by script after the page loads.Of the 48 insurance carriers we audited in US, 8 let a consumer narrow by who fits them. You are not one of them.
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