Couplr IQ · Book intelligence
Couplr IQ is Couplr’s book intelligence product for financial advisors, wealth firms, and insurance carriers. It enriches an existing advisor’s client book with InterGen Data’s 95+ life-event prediction taxonomy and Equifax IXI’s household financial data, then surfaces two things: the estimated held-away assets an advisor doesn’t currently manage but could, and the clients most likely to act on a financial decision in the next 12 months. It turns a static advisor book into a prioritized re-engagement queue.
In plain terms: a fact-finder on every household in your book, before anyone picks up the phone. One household costs less than a minute of an advisor’s time.
The growth you already own
Couplr IQ answers a question that has never had a scalable answer in wealth management. Which of the clients you already have are ready to move?
Phone calls needed to find out what is sitting in the book
Life events modeled per household, across career, health, family and wealth
Data layers on every household. Equifax IXI for financial capacity, InterGen Data for investible assets and life events
And where is the money you are already trusted to see. Every one of these people is already a client. Couplr IQ tells you which ones to call this quarter, and why.
The methodology
Book Intelligence as a Product Category
Book intelligence is Couplr’s methodology for reading an advisor’s existing client book as a live, enrichable data structure rather than a static CRM.
Prospect outward.
Buy the list. Run the campaign. Cold outreach into people who have never heard of you, at a moment you did not choose.
Every conversation starts from zero trust.
Mine inward.
Read the relationships you already have for the events, transitions and held-away assets that predict a next best action.
Every conversation starts from a relationship you already earned.
Couplr IQ operationalizes this methodology through data enrichment, life-event prediction, and prioritized re-engagement scoring.
The output
What Couplr IQ Surfaces
Held-away assets
A conservative Estimated Investible Assets figure for every household, which can be broken out by asset class. Set against what the advisor already manages, the gap is the held-away money.
Ready-to-act clients
The clients most likely to act on a financial decision in the next 12 months, ranked.
Predicted life events
95+ predicted life events per client, covering career transitions, health events, family changes and wealth events.
A ranked call list
A prioritized re-engagement queue ranked by likelihood of near-term action.
Under the hood
The Data Stack Behind Couplr IQ
Couplr IQ draws from three data sources, layered per client.
InterGen Data
An Estimated Investible Assets figure for every household, which can be broken out by asset class, plus a 95+ life-event prediction taxonomy. Both are modeled rather than reported, and the asset figure is calculated conservatively on purpose. If it says the money is there, it is a floor, not a guess at the ceiling.
Equifax IXI
Income360® for household income. Affluence Index™ for capacity to spend, save or invest. Spending Power™ for what is left after fixed expenses. Financial Durability Index™ and Score™ for the likely ability to keep meeting commitments under stress. CreditStyles® Pro for the obligations side, because a fact-finder that only counts assets is half a fact-finder. All at true household level, and all estimates.
The advisor’s own client book
Identity, tenure, relationship depth and historical contact frequency.
Couplr IQ is enriched with income and spending-power intelligence from Equifax and a 95-event life-events model from InterGen Data. Every financial figure Couplr IQ returns is an estimate. It tells you who to talk to first. It does not replace the planning conversation or any suitability requirement, and it is not a consumer report: it must never be used to decide anyone’s eligibility for credit, insurance, employment or housing.
Equifax, Income360, Affluence Index, Spending Power, Financial Durability and CreditStyles are trademarks of Equifax Inc. InterGen Data is a trademark of InterGen Data, Inc. Both are named here with their permission.
The business case
The Business Case for Book Intelligence
Traditional wealth management measures growth by net new assets. Book intelligence unlocks a different growth mode: net new money from clients already in the book.
Those opportunities need no new lead generation, no new marketing spend and no cold outreach. The relationship, the trust and the permission to call are already in place.
Book intelligence turns the client book itself into the growth engine.
No new lead generation. No new marketing spend. No cold outreach.
The two-engine framework
How Couplr IQ Fits the Two-Engine Framework
Couplr operates two engines. One brings new clients in. One deepens the relationship with clients already earned.
Couplr Match
Couplr’s demand anticipation product. It grows the book by connecting the right consumer to the right advisor on shared values, life stage and communication style.
Couplr IQ
Book intelligence. It deepens the book by surfacing the ready-to-act clients and held-away assets an advisor already has access to.
They form a single predictive stack: one bringing new clients in, one deepening the relationship with clients already earned.
See what is already sitting in your book.
We will run Couplr IQ against a sample of your book and show you the ranked list before you commit to anything.
Term coined by Couplr, 2026. See also: Couplr Match, the two-engine framework, and the 1,300-variable matching engine.